The end of the year is a time when we look back at the projects we have completed, the new proposals, goals achieved and those still in progress...

2016 has been a very busy year for Serralunga, full of innovations that have led the Biella-based company to become even more entrenched in the design world and in the international HoReCa, hospitality and residential sectors, offering cutting-edge designs and technology.

Let's go over 2016 together:


Constant research in innovation has led Serralunga to create a new product: CLEAN Fighter, an innovative compound for quick and easy cleaning of Serralunga design furniture, vases and accessories, with less time and effort wasted on household chores.


Under the art direction of the architect Raffaella Mangiarotti, Serralunga has created a new line of lacquered colours based on a meticulous chromatic study by Francesca Valan, who skilfully brought the Fashion colours directly to the wide range of Serralunga colours.


Design meets metal for an ultra-luxurious effect.

The metabolisation process allows the Serralunga products to acquire a new elegant and ultra-chic chromatic effect in the colours of Titanium, Copper and Bronze.

This special metallic finish is the result of an innovative metabolisation process that involves applying metal to plastic surfaces without the use of heat.


1) Stone Tower, Sensory Apartment Milano. Serralunga continues its collaboration with Milano Contract District where its products are used for the Sensory Apartment project. 

2) MAIO Restaurant, Illum Rooftop Copenhagen. Serralunga has furnished the terrace of the Maio Restaurant, located inside the Rinascente of Copenhagen. Guests can enjoy a meal seated comfortably in the La Regista #designchair and Pile Up outdoor #tables.

3) Serralunga furnished the new One Ocean Bahamas waterfront residence in the heart of Paradise Island.


The Solea design chair by Giacobone+Roj di Progetto CMR is Serralunga's first experience in the world of high-quality injection outdoor chairs. The chair, which is available with or without arms, comes with a matching table to create a cosy and welcoming space.


Serralunga has reinterpreted one of its classics, the La Regista director's chair designed for the company by Michel Boucquillon. The challenge was to make it better by improving its technical aspect. Mission accomplished!

However, 2016 did not only bring lots of new products and innovations, but also lots of fairs. Like every year, Serralunga has reconfirmed its presence in the most important trade fairs by presenting its new collections of furniture and modular elements for outdoor spaces and terraces to the world of contract design and HoReCa. Innovative projects developed in close collaboration with international designers.

The Salone del Mobile, BDNY, EquipHotel, Sleep_The Design Hotel Event and IIDEX Canada.

And while on the subject of fairs we would like to say goodbye to 2016 by offering a sneak preview of what to expect in the year to come. 

The most important event of 2017 will be the Salone del Mobile of Milan, where Serralunga will participate alongside a special Guest Star. We can't reveal anything yet. All we can say is that it involves the creation of a new vase and bed for the Spa/Wellness world, an innovative project with a major twist!

...stay tuned and Happy New Year!