Still 4 months to go but rumor has it that designjunction london 2015 will be full of novelties. Serralunga will present its latest products of design furniture designed by International professionals: Coast sofa by Sebastian Bergne, Honey lantern by Raffaella Mangiarotti and tiny accessories of garden furniture Doggy and Pulcino by Eero Aarnio.
Besides latest novelties of design furniture, Serralunga will bring to London a mix of lights and pots. Many design lamps, design pots and illuminated pots will be exposed.
Designjunction is part of London Design Festival and this year it boasts two new branches in the downtown: The College and Victoria House. This fifth edition introduces itself as the biggest ever.
It will host more than 180 cutting-edge design brands, 35 design led pop-up shops, seminar and interactive shows.
What that characterizes designjunction london is the "immediacy". Everything is "on stage". Products are the protagonists of this huge exhibition space across four open plan levels.
Designjunction can be considered the biggest retail fair in the world.